Secret behind Our Brand Story

Have you wondered whether the skincare that you are using maybe harmful to your skin?

One of HABA principle is to adopt the “Mutenga-Shugi”, which means additive-free mindset in developing our products. In another word we do not include “harmful and unnecessary ingredients. Additive –Free philosophies:-

  • No Paraben as preservative
  • No Artificial Fragrance
  • No Mineral Oil
  • No Synthesised Colourings
  • No Petrochemical Surfactant

Products By Category

Kim Lim skincare

Skin Care

Natural beauty exudes through a clean and tidy appearance. That appearance is highly dependent on the tone and texture of a body’s outermost layer of skin called the epidermis, which creates a barrier against environmental pollutants that may cause illnesses and infections. Taking care of your skin is essential in achieving a healthy immune system and beautiful complexion.
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Special Care

Looking for a boost to dark and dull skin? Tired of dry, rough skin? Seeking real firming and lifting results for ageing skin? HABA understands and caters to all skin care concerns, without the harmful side effects that commonly accompany such products.

Kim Lim hair care

Hair & Body

Detrimental effects of stress and unhealthy surroundings can show up on not just the face, but also the hair and body. In accordance to HABA’s additive-free philosophy, damaging substances such as Sodium Lauryl Sulfate (SLS) are removed for a clean but gentle cleansing experience.

supplements category


HABA believes that if a woman wishes to be truly beautiful, it is not only important to care for the outside of the body, but also the inside. Beauty that radiates from within is maintained by a balanced diet, proper rest and exercise combined with a stress-free mind and body.

Our Best Sellers

  • Whitening Squalane

    From: SGD34.00

    Squalane helps to deliver osmotic vitamin C derivative deep into the skin where it actively combats free radicals and melanin…

  • Lift-Up Serum

    From: SGD46.00

    A serum targeting ageing signs, such as sagged face lines, wrinkles, visible pores and dryness. Vitamin C derivative penetrates deep…

  • Vitamin 2000 CxB


    A single stick contains 2000mg of vitamin C, which prevents melanin pigmentation on skin and fights against stress. Also formulated…

  • VC Lotion


    A moisturizing alcohol-free lotion infused with vitamin C derivative and ceramide nanosome to lighten dark spots caused by sun damage…

  • Night Recover Jelly


    Scientists have found that bedtime is the best time to apply skincare, because cell turnover is faster and skin repairs…

  • Squa Cleansing

    From: SGD46.00

    This luxurious cleanser is enriched with Squalane, Hibiscus Sabdariffa Flower Extract and Lithospermum Officinale Root Extract. It is formulated to…

  • Squa Facial Foam

    From: SGD15.00

    The smooth, rich lather of this foaming face wash effectively removes dead skin cells, excessive oils and impurities. Contains Squalane…

  • Squalane Oil

    From: SGD29.00

    HABA’s Squalane is 99.9% pure; it is so pure and lightweight that it gets absorbed quickly without leaving any greasy…

  • Squalane SP


    HABA’s Squalane beauty to be taken internally. Works as antioxidation against lipid inside body. It helps liver function, cleanses blood…

  • Moist White Beauty

    From: SGD49.00

    A 2-in-1 beauty drink that can replenish collagen levels and whiten your skin at the same time. It contains ceramide,…

Haba Magazine